Starbucks and Twitter, two things that I have been passionate about for a long time. At the beginning of last year they were firmly separate entities in my life, and I was not expecting them to collide into one another. Starbucks is what I do, it’s my job, and I love it. Twitter is something I loved, but didn’t quite understand.
My relationship with Twitter was doomed from the outset. I treated my Twitter account almost in the same way as I treated my Facebook, as somewhere to share what I was up to. The main difference being I could update a lot more on Twitter than on Facebook without meeting people in real life and being told (most embarrassingly) that I was flooding their News Feed. As I’m permanently glued to my phone updating one site or another, Twitter seemed like the ideal place for me. I understood hashtags, I fully grasped @replying to people, and I loved that I could follow celebrities and other notable people I found interesting. If that’s all I’d been after I’d have been set, and there would be no basis for this article.
I wanted more. I wanted interaction, conversations and general chatter. I wanted Facebook, but faster, and with the freedom to update more than once every few hours without scathing comments from my peers. My high expectations put me on a cycle of love and indifference to Twitter. I’d try for a week or so (love), and apart from the few courteous @replies from friends who were in the same boat as me there wasn’t much going on, so the bookmark and Android app would begin to gather digital dust (indifference). A few weeks would pass, I’d get fired up about it again, and give it another go (love). Lather, rinse, retweet.
I joined Twitter in October 2009, yet by early 2011 I had yet to get any real use from the service. This all changed when one evening I was trawling the internet and reading up on my employer, Starbucks. I stumbled across a few blogs about Starbucks, and as a result ended up following some of these people on my rather dire Twitter account. I received some @replies from these bloggers, thanking me for following them, and asking “do you like Starbucks?”. Boom. Conversations were born. I love Starbucks, and suddenly here was a whole community of people who all did too, and who were all more than happy to talk about it.
This initial conversation soon grew into lots of other little conversations, #FollowFriday shout outs, and new followers. I am by no means a power Twitter user. I have just over 400 followers and I still remember my excitement at getting to just a quarter of that amount!
However, something changed the day I started talking about Starbucks on Twitter. I completed the strange Twitter jigsaw puzzle I’d been routinely giving up on for over a year, and it all made perfect sense. Twitter only works if you have something to talk about, something to contribute. I see now that I was blundering around expecting random strangers to give a crap about what I was doing that day. They didn’t know me! Why should they care? It was the real world equivalent of stopping people on the street and telling them you had just had a lovely meal after a bad day at work.
I started tweeting about Starbucks more often. Getting involved in the latest news stories, updating customers and other partners (employees of Starbucks are called partners) about the goings on of Starbucks UK. Eventually I decided that tweeting about Starbucks was how I can get the most enjoyment out of Twitter. I was ecstatic to finally be getting what I wanted from the service. I changed my username to “StarbucksDave” and officially put myself on the line. The account is not an official Starbucks account, and is no way endorsed by my employers, but with a username like that I wondered if maybe I was making a rod for my own back, limiting myself to what I can and cannot tweet about, for fear of professional repercussions.
I’m happy to say that I did not end up making a rod for my own back, it turns out its easy not to ruin your professional career when tweeting about work – when you genuinely love the job that you do. Not only does it give me the chance to share some information with Starbucks fans around the world, it gives my friends and family the chance for us to talk about something other than my job.
Starbucks definitely changed the way I use Twitter… but more importantly, Starbucks is the reason that I understand, enjoy, and get the most from Twitter.